SMS & TEXT MESSAGING COMMUNICATIONS POLICY

TCPA COMPLIANT

EFFECTIVE DATE: DECEMBER 2025

APPLIES TO: HERPTIVARIUS, LLC AND ALL AFFILIATED BRANDS

1. PURPOSE

THIS POLICY GOVERNS THE USE OF TEXT MESSAGING (SMS) AND MULTIMEDIA MESSAGING (MMS) FOR MARKETING, ALERTS, ORDER UPDATES, AND SERVICE NOTIFICATIONS.

2. CONSENT REQUIREMENT

TEXT MESSAGES SHALL ONLY BE SENT TO INDIVIDUALS WHO HAVE PROVIDED PRIOR EXPRESS CONSENT FOR INFORMATIONAL MESSAGES, OR PRIOR EXPRESS WRITTEN CONSENT FOR MARKETING MESSAGES.

3. MESSAGE FREQUENCY & TIMING

MESSAGES SHALL ONLY BE SENT BETWEEN THE HOURS OF 8:00 AM AND 9:00 PM RECIPIENT LOCAL TIME.

4. OPT-OUT RIGHTS

ALL SMS COMMUNICATIONS SHALL INCLUDE OPT-OUT INSTRUCTIONS SUCH AS “REPLY STOP TO UNSUBSCRIBE.” OPT-OUT REQUESTS SHALL BE HONORED IMMEDIATELY.

5. NO UNAUTHORIZED AUTOMATION

AUTOMATED MESSAGING SYSTEMS SHALL NOT BE DEPLOYED WITHOUT DOCUMENTED LEGAL COMPLIANCE AND CONSENT VALIDATION.

6. DATA PROTECTION

MOBILE NUMBERS COLLECTED FOR SMS COMMUNICATIONS ARE CONFIDENTIAL AND SHALL NOT BE SOLD, LEASED, OR SHARED WITH UNAUTHORIZED THIRD PARTIES.

7. LEGAL AUTHORITY

THIS POLICY COMPLIES WITH THE TELEPHONE CONSUMER PROTECTION ACT (TCPA), FCC REGULATIONS, AND APPLICABLE STATE COMMUNICATIONS LAWS.