INTELLECTUAL PROPERTY & MEDIA USE POLICY
HERPTIVARIUS, LLC
EFFECTIVE DATE: DECEMBER 2025
LAST UPDATED: DECEMBER 2025
SUPREMACY; INCORPORATION; NO INDEPENDENT REMEDIES: THIS INTELLECTUAL PROPERTY & MEDIA USE POLICY IS EXPRESSLY INCORPORATED INTO AND GOVERNED BY THE HERPTIVARIUS, LLC TERMS & CONDITIONS AND IS STRICTLY SUBORDINATE THERETO. THIS POLICY GOVERNS THE OWNERSHIP, LICENSING, PERMITTED USE, AND PROHIBITED USE OF HERPTIVARIUS, LLC INTELLECTUAL PROPERTY AND MEDIA ASSETS, INCLUDING PHOTOGRAPHS, VIDEO, WRITTEN CONTENT, BRAND ASSETS, AND DIGITAL MATERIALS. NO PROVISION OF THIS POLICY CREATES ANY INDEPENDENT RIGHT, WARRANTY, OR REMEDY OUTSIDE THE SOLE AUTHORITY OF THE TERMS & CONDITIONS MASTER AGREEMENT. IN THE EVENT OF ANY CONFLICT, THE TERMS & CONDITIONS AND APPLICABLE LAW CONTROL.
PURPOSE AND SCOPE: HERPTIVARIUS, LLC INVESTS SUBSTANTIAL TIME AND RESOURCES INTO THE CREATION OF ORIGINAL CONTENT, MEDIA, AND BRAND ASSETS. THE PURPOSE OF THIS POLICY IS TO PROTECT THAT WORK, PREVENT MISREPRESENTATION, REDUCE FRAUD AND IMPERSONATION RISK, AND DEFINE CLEAR RULES FOR HOW OUR CONTENT MAY AND MAY NOT BE USED. THIS POLICY APPLIES TO ALL WEBSITE VISITORS, CUSTOMERS, BUSINESS CONTACTS, EMPLOYEES, CONTRACTORS, PARTNERS, AND ANY OTHER PERSON OR ENTITY THAT ACCESSES, VIEWS, DOWNLOADS, SHARES, COPIES, STORES, OR OTHERWISE USES HERPTIVARIUS, LLC CONTENT OR BRAND ASSETS IN ANY FORM.
DEFINITIONS: “INTELLECTUAL PROPERTY” OR “IP” INCLUDES TRADEMARKS, SERVICE MARKS, TRADE DRESS, LOGOS, BRAND NAMES, DOMAIN NAMES, COPYRIGHTED WORKS, PHOTOGRAPHS, VIDEO, AUDIO, GRAPHICS, TEXT, PRODUCT LISTINGS, CARE GUIDES, POLICIES, DOCUMENTS, WEBSITE DESIGN ELEMENTS, DATABASES, COMPILATIONS, AND ANY OTHER ORIGINAL WORKS OR BRAND IDENTIFIERS OWNED OR CONTROLLED BY HERPTIVARIUS, LLC. “MEDIA” INCLUDES PHOTOGRAPHS, VIDEO, AUDIO, LIVE STREAMS, SCREENSHOTS, AND ANY VISUAL OR AUDIO MATERIAL OR EDITS DERIVED FROM SUCH MATERIAL. “PLATFORMS” INCLUDE WEBSITES, MARKETPLACES, SOCIAL MEDIA, FORUMS, GROUPS, MESSAGING APPS, EMAIL NEWSLETTERS, AND ANY OTHER DIGITAL OR PRINT CHANNEL.
OWNERSHIP AND RESERVATION OF RIGHTS: ALL HERPTIVARIUS, LLC IP AND MEDIA ARE OWNED BY OR LICENSED TO HERPTIVARIUS, LLC AND ARE PROTECTED BY U.S. AND INTERNATIONAL INTELLECTUAL PROPERTY LAWS. ALL RIGHTS NOT EXPRESSLY GRANTED ARE RESERVED. ACCESS TO OR VIEWING OF OUR CONTENT DOES NOT TRANSFER OWNERSHIP AND DOES NOT GRANT ANY LICENSE EXCEPT AS EXPRESSLY STATED IN THIS POLICY OR IN WRITING BY HERPTIVARIUS, LLC.
LIMITED PERMITTED USE; PERSONAL AND NONCOMMERCIAL: YOU MAY VIEW OUR CONTENT FOR PERSONAL, NONCOMMERCIAL PURPOSES ONLY. YOU MAY SHARE LINKS TO OUR OFFICIAL PAGES. YOU MAY QUOTE SMALL EXCERPTS OF TEXT FOR DISCUSSION OR REVIEW PURPOSES ONLY IF YOU PROVIDE CLEAR ATTRIBUTION TO HERPTIVARIUS, LLC AND DO NOT MISREPRESENT THE SOURCE OR CONTEXT. ANY PERMITTED USE MUST NOT SUGGEST ENDORSEMENT, AFFILIATION, OR SPONSORSHIP BY HERPTIVARIUS, LLC.
PROHIBITED USES: WITHOUT PRIOR WRITTEN PERMISSION FROM HERPTIVARIUS, LLC, YOU MAY NOT COPY, DOWNLOAD, SCREENSHOT FOR REDISTRIBUTION, REUPLOAD, REPUBLISH, SCRAPE, ARCHIVE, MIRROR, SELL, LICENSE, BROADCAST, TRANSMIT, MODIFY, CREATE DERIVATIVE WORKS FROM, OR OTHERWISE EXPLOIT ANY HERPTIVARIUS, LLC MEDIA OR CONTENT. YOU MAY NOT REMOVE WATERMARKS, METADATA, COPYRIGHT NOTICES, TRADEMARK NOTICES, OR OTHER RIGHTS MANAGEMENT INFORMATION. YOU MAY NOT USE OUR PHOTOS OR VIDEOS TO SELL ANIMALS YOU DO NOT OWN OR CONTROL, TO CREATE FRAUDULENT LISTINGS, OR TO MISLEAD BUYERS. YOU MAY NOT USE OUR CONTENT FOR AI TRAINING, DATASET CREATION, OR AUTOMATED EXTRACTION WITHOUT PRIOR WRITTEN CONSENT. YOU MAY NOT USE OUR BRAND NAMES, LOGOS, OR VISUAL IDENTITY IN A WAY THAT CREATES CONFUSION, DILUTION, OR DECEPTION, INCLUDING USE IN USERNAMES, HANDLES, DOMAIN NAMES, PRODUCT LABELS, BUSINESS NAMES, OR ADVERTISING THAT IMPLIES AFFILIATION.
MARKETPLACE AND LISTING RESTRICTIONS: HERPTIVARIUS, LLC PHOTOGRAPHS AND MEDIA MAY NOT BE USED IN ANY THIRD-PARTY MARKETPLACE LISTING, AUCTION, SOCIAL MEDIA SALE POST, OR ADVERTISEMENT WITHOUT WRITTEN APPROVAL. THIS INCLUDES USE BY RESHIPPERS, BROKERS, “FRIENDS POSTING FOR FRIENDS,” OR ANY THIRD PARTY CLAIMING TO RESELL OR REPRESENT OUR ANIMALS OR PRODUCTS.
MEDIA EDITING AND DERIVATIVE WORKS: EDITING, CROPPING, COLOR ALTERATION, OVERLAYING TEXT, REMOVING BACKGROUNDS, ADDING LOGOS, OR OTHERWISE MODIFYING HERPTIVARIUS, LLC MEDIA IS PROHIBITED UNLESS EXPRESSLY AUTHORIZED IN WRITING. ANY DERIVATIVE WORKS CREATED WITHOUT AUTHORIZATION ARE UNAUTHORIZED AND DO NOT CREATE ANY RIGHTS IN THE DERIVATIVE WORK.
PRESS, EDUCATIONAL, AND COLLABORATION REQUESTS: MEDIA OR CONTENT USE REQUESTS FOR PRESS, EDUCATION, DOCUMENTARY, TRADE SHOWS, PODCASTS, OR COLLABORATIONS MUST BE SUBMITTED IN WRITING AND MUST SPECIFY THE EXACT CONTENT REQUESTED, THE INTENDED USE, THE PLATFORM, THE DURATION, AND WHETHER THE USE IS COMMERCIAL. HERPTIVARIUS, LLC MAY GRANT OR DENY REQUESTS AT SOLE DISCRETION AND MAY REQUIRE WRITTEN LICENSE TERMS, CREDITS, WATERMARKS, OR OTHER CONDITIONS.
CUSTOMER MEDIA; REVIEWS AND UNBOXINGS: CUSTOMERS MAY POST THEIR OWN PHOTOS OR VIDEOS OF ANIMALS OR PRODUCTS THEY LAWFULLY RECEIVED. HOWEVER, CUSTOMERS MAY NOT REPRESENT CUSTOMER-CREATED MEDIA AS OFFICIAL HERPTIVARIUS, LLC MEDIA, MAY NOT USE OUR LOGOS IN A WAY THAT IMPLIES EMPLOYMENT OR AGENCY, AND MAY NOT EDIT OR REPOST OUR ORIGINAL MEDIA AS THEIR OWN. ANY CUSTOMER REVIEW OR CONTENT MUST BE TRUTHFUL AND NOT DECEPTIVE OR DEFAMATORY.
EMPLOYEE AND CONTRACTOR MEDIA RULES: EMPLOYEES AND CONTRACTORS MUST USE ONLY COMPANY-AUTHORIZED BRAND ASSETS AND MEDIA FOR ANY COMPANY WORK PRODUCT AND MUST FOLLOW INTERNAL BRAND STANDARDS AND SECURITY REQUIREMENTS. ALL WORK PRODUCT CREATED WITHIN THE SCOPE OF ENGAGEMENT, USING COMPANY RESOURCES, OR FOR COMPANY PURPOSES IS OWNED BY HERPTIVARIUS, LLC TO THE MAXIMUM EXTENT PERMITTED BY LAW, SUBJECT TO ANY WRITTEN AGREEMENT SIGNED BY THE PARTIES. EMPLOYEES AND CONTRACTORS MAY NOT USE COMPANY MEDIA IN PERSONAL PORTFOLIOS OR SOCIAL MEDIA IN A WAY THAT DISCLOSES NON-PUBLIC INFORMATION, SECURITY CONTROLS, CUSTOMER DATA, OR INTERNAL OPERATIONS, OR THAT CREATES A MISLEADING IMPRESSION OF AUTHORITY OR ENDORSEMENT.
CONFIDENTIALITY AND PRIVACY PROTECTION: MEDIA MUST NOT DISCLOSE PRIVATE CUSTOMER INFORMATION, ORDER DETAILS, ADDRESSES, TRACKING NUMBERS, PAYMENT INFORMATION, OR OTHER PERSONAL DATA. PHOTOGRAPHS OR VIDEOS OF ANY PERSON MAY NOT BE PUBLISHED BY HERPTIVARIUS, LLC WITHOUT CONSENT WHERE REQUIRED BY LAW. ALL MEDIA AND CONTENT PRACTICES ARE SUBJECT TO THE PRIVACY & COOKIE POLICY.
IMPERSONATION, FRAUD, AND MISREPRESENTATION: ANY USE OF HERPTIVARIUS, LLC IP OR MEDIA TO IMPERSONATE THE COMPANY, MISREPRESENT AFFILIATION, OR COMMIT FRAUD IS STRICTLY PROHIBITED. THIS INCLUDES FAKE ACCOUNTS, LOOK-ALIKE PAGES, PHISHING, FALSE CUSTOMER SERVICE CONTACTS, AND MISLEADING ADVERTISEMENTS. HERPTIVARIUS, LLC MAY PURSUE REPORTING, TAKEDOWNS, CIVIL ENFORCEMENT, AND REFERRALS TO LAW ENFORCEMENT OR PLATFORM TRUST AND SAFETY TEAMS.
ENFORCEMENT AND REMEDIES: UNAUTHORIZED USE OF HERPTIVARIUS, LLC IP OR MEDIA MAY RESULT IN ACTION INCLUDING DMCA TAKEDOWN NOTICES, TRADEMARK COMPLAINTS, PLATFORM REPORTS, CEASE-AND-DESIST DEMANDS, ACCOUNT TERMINATION, ORDER CANCELLATION WHERE PERMITTED, CIVIL CLAIMS FOR DAMAGES, INJUNCTIVE RELIEF, AND RECOVERY OF ATTORNEYS’ FEES WHERE ALLOWED BY LAW. HERPTIVARIUS, LLC RESERVES THE RIGHT TO DOCUMENT VIOLATIONS AND PRESERVE EVIDENCE, INCLUDING SCREENSHOTS AND TRANSACTION RECORDS.
NO WAIVER; LIMITED LICENSE ONLY: FAILURE TO ENFORCE THIS POLICY IN ANY INSTANCE DOES NOT CONSTITUTE A WAIVER OF ANY RIGHT OR REMEDY. ANY PERMISSION GRANTED BY HERPTIVARIUS, LLC MUST BE IN WRITING AND IS A LIMITED LICENSE ONLY, REVOCABLE AT ANY TIME UNLESS OTHERWISE STATED IN WRITING.
MODIFICATION AUTHORITY: HERPTIVARIUS, LLC RESERVES THE UNRESTRICTED RIGHT TO MODIFY THIS POLICY AT ANY TIME. CONTINUED USE OF OUR WEBSITE OR SERVICES CONSTITUTES ACCEPTANCE OF REVISIONS TO THE MAXIMUM EXTENT PERMITTED BY LAW.
CONTACT: FOR PERMISSIONS, LICENSING REQUESTS, OR REPORTING UNAUTHORIZED USE, CONTACT LEGAL@HERPTIVARIUS.COM.

