Herptivarius, LLC (herp-tih-VAIR-ee-us)

Herptivarius™ is a Metro Detroit–based company rooted in the science and passion of herpetology.

Our commitment to snakes — their beauty, intelligence, and often-misunderstood nature — shapes everything we do. We believe that when snakes are properly respected and cared for, they are among the most rewarding and enriching pets one can own.

Founded in July 2025, Herptivarius™ is a young company with a long-term vision. We are building a multi-division structure that will eventually operate several unique brands, each serving a distinct role within the organization.

Herptivarius™ — Breeding Division

Herptivarius™ represents our dedicated, consumer-facing breeding division across 3rd-party websites, social media, and other content-driven platforms. It is the core brand of the business.

Every reptile produced in-house will include an official Herptivarius™ certificate, ensuring quality, traceability, and responsible husbandry.

All sales conducted under the Herptivarius™ brand are doing business with Herptivarius, LLC.

Reptivarius™ — Retail Division

Reptivarius™ is our dedicated consumer-facing online retail division specializing in reptile and amphibian-related products, along with animals produced by the Herptivarius™ breeding program.

When needed, animals may also be sourced from rigorously vetted breeders and wholesalers. All third-party acquisitions must meet our established quality, welfare, and ethical standards.

All sales under the Reptivarius™ brand are doing business with Herptivarius, LLC.

Optivarius™ — Photography & Videography Division

Optivarius™ is our consumer-facing photography and videography division — also known as our content-creation arm. The name derives from “optics.” Optivarius™ produces all photography and videography for Herptivarius™, Reptivarius™, and any future brands created under Herptivarius, LLC.

All visual media posted publicly on behalf of our brands will be produced under the Optivarius™ name, ensuring a unified standard of quality, accuracy, and presentation.

All sales under the Optivarius™ brand are doing business with Herptivarius, LLC.

Our Structure

Our multi-division system allows each brand within Herptivarius, LLC to grow with intention and purpose, while maintaining a unified commitment to ethics, quality, and craftsmanship.

This structure allows us to remain organized internally, future-proof our long-term plans, and streamline the process should any brand eventually expand or become its own legal entity.

All sales under the Herptivarius™, Reptivarius™, and Optivarius™ brands are doing business with Herptivarius, LLC.